Goldie Cai highlights everyday life and mental health in her powerfully colorful illustrations

Goldie Cai highlights everyday life and mental health in her powerfully colorful illustrations

Goldie Cai highlights everyday life and mental health in her powerfully colorful illustrations

Goldie’s career to date has worked as a freelance and in-house artist for clients such as IYN Gallery, Tokyoiter and Adobe and is the culmination of a lifelong love of the ritual of drawing, creating and experimenting.

“Growing up with lots of illustrated books was also hugely inspiring; it always felt like there was magic in the craft,” she tells Creative Boom. “I would find myself repeatedly studying and looking at an illustration.”

© Goldie Cai



© Goldie Cai

© Goldie Cai



© Goldie Cai

In addition to these books, Goldie has also been influenced by the work of Tatsuro Kiuchi, whose acclaimed body of work impressed her with its sense of texture and tranquil surroundings. “I’ve always looked up to Mary Blaire too,” Goldie adds. “She creates characters from the simplest of forms, but all of her art feels endearing and charming.”

As for her own style, Goldie says the strength of her art lies in the focused textures and colors. “I use limited palettes and bright colors, and mid-century modern illustrations inspire my style,” she reveals. “Many of the topics I like to focus on revolve around everyday life, nature and mental health. I’m constantly inspired by travel and different people in different parts of their lives.”

Goldie’s work has seen her work as a freelance and in-house creative, but which one does she prefer? “Freelance offers a lot more creative exploration,” she explains. “You can also try a plethora of project styles. But the lack of stability can be difficult.”

© Goldie Cai



© Goldie Cai

© Goldie Cai



© Goldie Cai

She adds: “For in-house creatives, it’s nice to rely on a style and not reinvent the wheel every time. However, creating illustrations or designs in the same house style can become monotonous over and over again.”

Goldie likes to pursue personal projects when not working on client work. Her dream project would be to illustrate for a musical artist to see her illustrations in a huge venue like a concert space.

“Another dream would be to publish a children’s book, write and draw everything from start to finish. That’s actually on my list for my next project.”

© Goldie Cai



© Goldie Cai

© Goldie Cai



© Goldie Cai

Goldie says of how she balances her workload and personal projects: “It’s not the easiest to combine with a full-time job, but I give it a lot of priority in my daily life. It can feel like a balancing act, but illustrate is an integral part of my happiness and identity.”

Art and illustration clearly give Goldie a good feeling, but what does she want the public to feel when they look at her work? “I want people to look at my work in a relaxed way. I also want my work to be accessible and on products like notebooks.

“It’s the feeling of having a nice piece of stationery and being able to incorporate it into your daily life. I also want my work to be inspiring in regards to my pieces of mental health, and hopefully they can bring some healing as well.”

© Goldie Cai



© Goldie Cai

© Goldie Cai



© Goldie Cai

© Goldie Cai



© Goldie Cai

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